B&N and the new era of digital reading

The world's largest chain of bookstores will be launching a mega e-bookstore at BN.com. Not only will it be competing with Amazon.com by selling books via the Web at competitive prices, but it will also be "contributing to the growth of the whole category of digital reading,” offering more than 700,000 books that can be read on your favorite mobile devices including the iPhone and various BlackBerry models. B&N's future in the e-bookstore industry looks promising in a number of ways. More importantly this is yet another contribution to the GREEN movement. With technology and being knowledge about our environment's limited resources businesses are thinking GREEN and are more inclined today to implement sustainable business practices to improve profits, change with consumer demand, or otherwise.