GREEN Apple

Apple and the Environment: Bigger picture, Better products. Smaller impact.


The Apple and the Environment website has been updated with a plethora of info for consumers to read about Apple's environmental impact. This innovative technology company accounts for its greenhouse gas emissions throughout the entire product life cycle. Moreover, Apple encourages product recycling through its retail stores, offering customer discounts. It's definitely worth a look.

Green Guide Helps Businesses Prevent Greenwashing

Click Green Guide for more information.

Coming to a Sprint store near you: a GREEN section

The cellular company Sprint will be adding a special GREEN section in retail stores that will showcase their GREEN products and services, for example, phone cases made from recycled material. Likewise, Sprint announced today the launch of a new "eco-friendly, socially conscious, always networking phone." From the inside out, the Reclaim was designed to minimize waste and be efficiently recycled after use, even its packaging is made of recycled materials. For an added GREEN bonus, for every phone sold, Sprint will donate $2 to the Nature Conservancy's Adopt an Acre program. This phone is definitely worth a second look!

Owens Corning reports big GREEN results for FY 2008

Even if you're not familiar with the name, you encounter Owens Corning products on a daily basis. They are the world leading manufacturer of fiberglass and foam insulation for both the private and public sectors. Better yet, their mascot is The Pink Panther! This year that have proven their commitment to the environment. According to the company's third annual 2008 sustainability report, OC has reduced its energy consumption by 11 percent, water use by 3 percent, and greenhouse gas emissions by 9 percent compared to the previous year. Along with results like these, Owens Corning has managed to continue a healthy economic growth as well. Overall net sales were up in 2008 to $5,847M from $4,978M in 2007. "We have found creative ways to continue our progress in reducing the environmental footprint of our operations-thanks to the commitment of our worldwide employees," writes The Chief Sustainability Officer, Frank O'Brien-Bernini, in the 2008 sustainability report.

"Greenwashing's More Evil Twin" LOL

This is a serious matter, but I just had to laugh oout loud at this illustrative article title by GreenBiz.com. Greenbashing, the evil twin to greenwashing, is used to undermine progressive environmental projects and GREEN efforts with such jargon about catastrophic costs or unforeseen dangers. Please be aware of these two. You've officially been warned!

Gap Inc. Exceeds Expectations

Gap Inc. announced that it has reduced greenhouse gas emmissions (GHG) by 20% from 2003- 2008 and exceeded its five-year U.S. EPA Climate Leaders goal of 11%. The progress report is available to the public on the Gap Inc. Social Responsibilty website. As a global apparel company their GREEN efforts are very admirable. By accepting the challenging of becoming a EPA Climate Leader, Gap Inc. has proven that it is possible to do business and protect the environement. Even better, their accomplishments have gained national attention. It's great to hear about the US companies that claim to use sustainable, environmentally-friendly business practices AND have quantifiable proof of their GREEN efforts. Likewise, this is great publicity for Gap Inc. that can only help to increase sales and highlight the brands that make up this progressive company.