Whole Foods now just a "BUNCH OF JUNK?"

The Whole Foods Company CEO, John Mackey, confessed to the WSJ Health Blog that "We sell a bunch of junk." It seems that somehow, the healthy organic food store has made an ugly transformation in to a not-so healthy candy and sweets shop. The proof is in the numbers. Their healthy, bulk foods such as “grains, seeds, nuts and beans” now only account for 1% of sales. Mackey said that this number has dropped from 15-20%. Moreover, today the average Whole Foods Market can be classified as a "food boutique," littered with specialty treats and desserts. From the moment you grab your shopping cart and enter the store to the moment you are greeted by the cashier at checkout, shoppers are overwhelmed by all of the enticing displays of cookies, sugary fruit snacks, and mounds of milk chocolate. Whole Foods even sales a brand of chocolate with BACON infused inside. Yes! I witnessed my cousin try it in the store (simply upon request) then proceed to purchase several packages in different sizes.

I have definitely notice this transformation in WF myself. Now, when I shop there, I have to make a conscious effort not avoid the sweets aisle and bakery corner and stick to my list, or as best as possible. I don't like this WF alter-ego JF, Junk Foods Market. But, it is important to note that the CEO (of all people) is well aware of the chain's character flaw and has a tentative plan of action. He stated, "Customers, we hope, are going to vote them out. You’re just seeing the most tentative efforts at this point because the details are not ready for public release. You need to be fair. I’ve got to plan the revolution." Basically, The Whole Foods Market brand is at the mercy of its shoppers. WE must demand healthy foods at the Whole Foods Market and shop else where for junk!