Where the Wild Things Are. Again.

Today, the US Department of Health and Human Services introduced their new campaign to fight childhood obesity. It will include characters from Maurice Sendak's classic, "Where the Wild things Are." The campaign will promote the benefits of daily activity and play like the main character in the book enjoyed. I think its interesting how the government is using a throwback like the Wild Things to get kids attention rather than some flashy, expensive technology gadget. This program can be very successful with kids, family, and educators participation involved.